Performance Creative Director
I embrace the power of narratives and storytelling to create compelling visual experiences. I don’t just design; I engineer assets to convert. Moving beyond standard brand aesthetics, I utilize direct-response psychology to reduce CPA and extend ad lifecycles. My creative strategy bridges the gap between brand equity and aggressive user acquisition.
.
method
A/B Testing & Dynamic Creative Optimization (DCO)
Focus
High-Velocity Creative Testing
Experience
16+ Years
TOOLS
Adobe Suite, Blender, 3ds MAX, NUKE, VEO, SORA
Programmatic &
Social Media Buyer
Scaling revenue through precision targeting and algorithmic leverage. I manage multi-channel ecosystems, prioritizing profitability (MER) over vanity metrics. My approach combines first-party data strategies with privacy-compliant tracking for the post-cookie era.
markets
DACH, UK, NA (Cross-border scaling)
Focus
Full-Funnel Acquisition (TOF to BOF)
Experience
5+ Years
TOOLS
Meta, Google Ads, TikTok, Hyros, Youtube ads
